Happiness is a Place

2021

Conceptual poster created for the travel and tourism department of Bhutan. The brief for this assignment was to create an advocacy poster highlighting an underrepresented group or group of people. I chose to interpret the brief as raising awareness for a group, and I focused on the Bhutanese people and their ‘Gross National Happiness” concept. The mask featured on the poster is an illustration of a traditional Bhutanese deer mask. They are worn by monks during religious dances as well as by regular individuals and tourists during festivals.