Funky Toad
2021
Funky Toad is an organic, sustainable, and healthy toothpaste brand intended to incentivize younger kids to brush their teeth. The brand is playful, eccentric, and visually soothing with neutral tones and familiar characters. The hand-Illustrated assets add to the visual appeal and extend the theme throughout the products.
This project went through many iterations in Adobe Illustrator. After finalizing the visual identity, it moved to Adobe Dimension and Adobe Photoshop to create the final assets.
Branding & Packaging Concept Design.
