Golf is hard.
So, Topgolf decided to do something about it. We built a golf club designed from the ground up to make golf a little less hard.
The Sure Thing broke all the rules of golf club design (just ask the USGA) with the simple goal of helping our Players get the ball in the air, score more points, and have more fun during their visit.
The aesthetic design of the club and the national launch campaign creative were all written, designed, produced, shot, and edited by Topgolf's in-house creative team.
The Sure Thing launched in the summer of 2024 with a fully integrated national campaign. The media included a 60-second launch video, an ad in Golf Digest, a massive wall-sized billboard in our hometown of Dallas (perfect for a club this size), digital OOH around DFW and beyond, and creative for Topgolf's digital owned channels and venues coast to coast.
Today, you can try The Sure Thing in every bay at every Topgolf nationwide.
Featured In
Teaser Video
Topgolf Owned Channel Creative
Front Door Clings
Window Clings
In-venue Digital Posters
In-venue Digital Bay Ads
Bag Tags
Landing PagePhysical GIft Card
App Promo CardsOOH
(Out of home)
(ads)
Dallas
Grandscape Takeover
Dallas
Downtown YMCA Wall
Mockup
Dallas
Victory Park
Golf Digest
Topgolf is a global sports and entertainment community that blends technology and entertainment to create meaningful experiences for both golfers and non-golfers.
Art Direction, Lead Designer, & 3D: Sarah Terry
Senior Designer: Chantelle Trujillo
Graphic Designer: Fabiola Ruiz
Copywriter: William Howard
Director & Video Editor: Jasmine Morones
Creative Director: Michael Dhalliwal